Sales and Marketing Manager (131112)

IMLSkill Level 1STSOL

Description

Plans, organises, directs, controls and coordinates the sales and marketing activities within an organisation. ICT Business Development Managers are excluded from this occupation. ICT Business Development Managers are included in Unit Group 2252 ICT Sales Professionals, in Occupation 225212 ICT Business Development Manager.

Tasks & Responsibilities

Directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
Directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
Directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
Directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public

Alternative Titles

• Business Development Manager
• Market Research Manager

Assessment Documents

Document requirements vary by assessing authority.

Check IML website for current requirements.