Plans, organises, directs, controls and coordinates the public relations activities within an organisation.
Tasks & Responsibilities
Directing the development and implementation of sales strategies and setting sales targets in order to maximise an organisation's sales and customer loyalty
Directing the development and implementation of strategies to promote an organisation's goods and services to as many people as possible
Directing the development and implementation of strategies to generate increased consumption of an organisation's goods and services through the creation and reinforcement of 'brand image' or 'brand loyalty'
Directing the development and implementation of strategies to build and maintain an organisation's image and reputation with its customers, investors and the wider public
Alternative Titles
• Communications Manager
• Corporate Affairs Manager
• Corporate Relations Manager
• PR Manager
• Public Affairs Manager
Assessment Documents
Document requirements vary by assessing authority.
Check IML website for current requirements.
Public Relations Manager (ANZSCO 131114) | Australian Occupation Guide