Market Research Analyst (225112)

Tasks & Responsibilities

• Planning, developing and organising advertising policies and campaigns to support sales objectives
• Advising executives and clients on advertising strategies and campaigns to reach target markets, creating consumer awareness and effectively promoting the attributes of goods and services
• Coordinating production of advertising campaigns involving specialised activities, such as artwork, copywriting, media scripting, television and film production and media placement, within time and budget constraints
• Analysing data regarding consumer patterns and preferences
• Interpreting and predicting current and future consumer trends
• Researching potential demand and market characteristics for new goods and services and collecting and analysing data and other statistical information
• Supporting business growth and development through the preparation and execution of marketing objectives, policies and programs
• Commissioning and undertaking market research to identify market opportunities for new and existing goods and services
• Advising on all elements of marketing such as product mix, pricing, advertising and sales promotion, selling, and distribution channels