Plans, develops, implements and evaluates information and communication strategies that create an understanding and a favourable view of an organisation, its goods and services, and its role in the community.
Tasks & Responsibilities
Planning and organising publicity campaigns and communication strategies
Advising executives on the public relations implications of their policies, programs and practices
Preparing and controlling the issue of news and press releases
Undertaking and commissioning public opinion research, analysing the findings and planning public relations and promotional campaigns
Organising special events, seminars, entertainment, competitions and social functions to promote goodwill and favourable publicity
Representing organisations and arranging executive interviews with publicity media
Attending business, social and other functions to promote the organisation
Commissioning and obtaining photographs and other illustrative material
Selecting, appraising and revising material submitted by publicity writers, Photographers, Illustrators and others to create favourable publicity
Alternative Titles
• Media Liaison Officer
• Press Officer
• Promotions Officer
• Public Affairs Officer
• Public Relations Consultant
• Public Relations Officer
Assessment Documents
Qualifications
Employment references
CV
Passport
English test
Check VETASSESS website for current requirements.
Public Relations Professional (ANZSCO 225311) | Australian Occupation Guide